You may have the same question as me – how can something as simple, cute and pretty take over a whole country? Well, you’re in luck, because after researching through everyone’e favourite, Google, I have found the answer!
There are three main reasons as to how kawaii became so big:
- Japanese culture is one of rigor and high social expectations which many were tiring of. The Japanese people, especially women, wanted to reject this side of their culture to enjoy a bit of freedom.
This is obviously very understandable because who wants to be told what to do and how to act all the time? This rejection rose as kawaii. This is because kawaii challenged the rigorous aspects of Japanese culture, including their strong work ethic, discipline and social expectations in relation to how one must dress in public. Kawaii gave people an excuse to act and dress as a teenager or child and enable people to deny their adulthood. However, they also used kawaii as a way to cope with the realities of adulthood.
- Kawaii is generally related to cute animals, babies and little children, all of which are seen as very helpless and need to be cared for endlessly. This adorable, youthful nature of kawaii is extremely attractive to all (unless you hate kids or you’re some kind of weirdo) and valued in Japanese culture. Generally, if you like it you want to be it so, abracadabra, you have kawaii!
- The working population of Japan is well, very hard-working. They work long, strenuous hours and aren’t able to have many breaks throughout the day or a chance to rest and forget about work for a little while. Kawaii acts as a getaway for these people and breaks that cycle of their harsh reality. Being able to dress up as a child (or something cute) enables them to forget about their job and jump into an alternate reality!
There we have it folks! The reasons as to how kawaii became so big in Japan. I can definitely resonate with these kawaii loving Japanese people – I am constantly denying my adulthood and trying to get away from it. Anyone else? Please comment, ask any questions, give suggestions or corrections about the topic and I will get around to answering all of you! I hope you enjoyed reading about a way to deny adulthood…I mean, about kawaii and Japan and stuff… Stay tuned for next week’s blog – Gothic Lolitas!