What’s up Brolitas?!?

My job was to explore Gothic Lolita fashion and obviously, write a blog on it. As I was researching, I found the Brolitas of the Gothic Lolita world! Now, you’re probably wondering what a Brolita is. Firstly, I’ll explain what a Lolita is, then a Gothic Lolita, and then hopefully you can figure out what a Brolita is!

Lolita refers to a type of fashion that resembles Victorian and Rococo fashions.

Rococo fashion – Image 30
Victorian fashion – Image 31

The Japanese Lolita fashion lovers have only used these as a basis and have altered the style to suit them. They’ve abandoned the awkwardly long, out-of-fashion long dresses and exchanged it for short dresses and very long socks (or stockings). However, even though they have the shorter dresses and skirts, they’re still focused on being modest.

Image 32

A Gothic Lolita is the same as a Lolita but just dressed as a Goth. So, dark clothes (black, red, purple, blue and burgundy), minimal make-up, and things (clothes, accessories) with crosses, castles, bats, coffins, and other macabre designs.

Now as you can see, Lolita fashion is quite feminine and clearly it must only be for females, right? WRONG! Lolita fashion can most definitely be for guys as well! Have you figured out what a Brolita is yet? If you haven’t figured it out, a Brolita is a male who wears Lolita fashion (shock horror, I know).

SO, now we have all the background information we can move on to what a Gothic Brolita is – a male who dresses up in Gothic Lolita fashion! Yet again, who would have thought?

But, before we go any further, I need to clarify the following. Brolita fashion is NOT a matter of cross-dressing or males questioning their sexuality or anything of the sort. It’s simply fashion and a way people like to dress.

Continuing on with Gothic Brolitas, I discovered that there are two different types – ouji and aristocrat (among just normal Gothic style).

Ouji, known as kodona outside of Japan, is very much influenced by the young boys of the Victorian era. The fashion includes blouses and shirts, knickerbockers and other styles of short trousers, knee high socks, top hats, and newsboy caps.

Aristocrat is rather basic and plain and involves long skirts and dresses (shorter ones in hotter months), long black pants, fitted jackets with tail coats, veils and top hats. Once again, you can see the link to Victorian era styled clothing.

Well, that’s certainly a different style of clothing! Mind you, it sort of resembles my wardrobe – black, black, black and, oh look, some red! What are your thoughts on this dark style? Tell me in the comments below, along with any questions or suggestions! Hope you found my blog informative and stay tuned for next week’s – the difference between Western and Japanese Gothics. Thanks for reading!


4 thoughts on “What’s up Brolitas?!?

  1. I like the style. It’s fun. I’m an old Japanophile from the 80’s who has seen all of the trends from the 50’s rockers in Harajuku on. What troubles me a bit with all of this is the level of escapism that may in fact keep people from growing up and making their way in life beyond their fantasy. In Japan the effort to be different can be extreme.


    • As I mentioned in “How so Kawaii,” one of the reasons for kawaii is to escape and deny their adulthood, which, I agree, becomes a bit troubling after some thought. You could even say that if the current level of adulthood denial continues, it could become a big problem and effect many aspects of life – work productivity, economic growth, etc. If lots of people are acting like children then it could cause major problems in the future. Yes of course it’s completely fine for someone to have a fantasy, but let’s hope it doesn’t prevent people from growing up and letting life move on.


  2. While in Japan in the ’80s, I noticed an emerging punk culture – an anomaly given the traditional nature of the society. Holding hands in public was something that many groups within that society frowned upon. The Brolita subculture is way out there and so interesting! I wonder how it reflects, or is indicative of, deeper changes in outlook, values and beliefs within Japanese society.


    • It is highly evident that Japan is a country of tradition, culture and rigor, and things such as holding hands in public was a way to deny this. The Brolita fashion, I believe, is also another way to deny Japan’s rigor and create some individuality within the country.


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